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Google AI Mode Ads Can Run Through Existing Campaigns, but ROI Is Harder to Prove

This story is from 2026-10-10. It is preserved in the archive; the latest stories are on the live feed.

Google is testing ads within AI Mode, its AI-generated search experience , without creating a separate AI Mode campaign type. Instead, eligible advertisers may have ads surface through existing campaigns that use AI Max for Search, AI Max for Shopping, or Performance Max . That can expand visibilit…

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  1. 2026-10-10 18:15 · DEV Community — AI
    Google AI Mode Ads Can Run Through Existing Campaigns, but ROI Is Harder to Prove

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