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Google /goto Passthrough Links Change How Businesses Should Measure SEO Performance

This story is from 2026-09-25. It is preserved in the archive; the latest stories are on the live feed.

Google has begun rolling out /goto passthrough URLs in Search results, adding a Google-controlled redirect between a result click and the destination page. The technical change matters because many SEO platforms and SERP APIs have historically collected ranking data by reading destination URLs dire…

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  1. 2026-09-25 15:30 · DEV Community — AI
    Google /goto Passthrough Links Change How Businesses Should Measure SEO Performance

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