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Google made its own result links unreadable. Rank tracking now costs up to 1,000 requests per query.

This story is from 2026-09-04. It is preserved in the archive; the latest stories are on the live feed.

Google confirmed on 26 August 2026 that it is rolling out google.com/goto passthrough links inside its search results. The anchor behind an organic listing used to carry the destination address. It now carries an encoded wrapper that issues a 302 to the real page. A Google spokesperson told Search…

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  1. 2026-09-04 04:00 · DEV Community — AI
    Google made its own result links unreadable. Rank tracking now costs up to 1,000 requests per query.

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