Google Recommends Custom 404 Pages and More Selective Redirects
This story is from 2026-10-29. It is preserved in the archive; the latest stories are on the live feed.
A missing page does not automatically harm a site’s Google rankings. Google’s recent guidance instead places the emphasis on handling dead URLs accurately and helping visitors recover when a page is unavailable. In a Google-hosted discussion summarized by Search Engine Journal’s report on custom 40…
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- 2026-10-29 13:30 · DEV Community — AI
Google Recommends Custom 404 Pages and More Selective Redirects