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Google rewrites 63% of meta descriptions. The other 37% still decide the click

This story is from 2026-09-23. It is preserved in the archive; the latest stories are on the live feed.

Google rewrites 62.78% of meta descriptions, according to a study of 20,000 keywords that Ahrefs published in 2020. The number gets quoted as a reason to stop writing them. The same study found a quarter of top-ranking pages with no meta description at all, which sounds like the second half of the…

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  1. 2026-09-23 15:48 · DEV Community — AI
    Google rewrites 63% of meta descriptions. The other 37% still decide the click

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