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Google’s Hreflang Clarification: It Routes Users, It Doesn’t Rank Pages

This story is from 2026-10-28. It is preserved in the archive; the latest stories are on the live feed.

Google’s Gary Illyes has offered a useful mental model for one of international SEO’s most misunderstood implementations: hreflang routes users to the appropriate language or regional URL, but it does not make that URL rank better. In an August 2026 discussion, Illyes described hreflang variants in…

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  1. 2026-10-28 16:15 · DEV Community — AI
    Google’s Hreflang Clarification: It Routes Users, It Doesn’t Rank Pages

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