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Google Search goto Redirects Change Click Paths, Not Rankings: What to Measure

This story is from 2026-09-28. It is preserved in the archive; the latest stories are on the live feed.

Google has rolled out google.com/goto redirect wrappers for organic Search result links, adding an intermediary Google URL before a visitor reaches the selected website. The change was described as near-complete in the United States by late August 2026. It is not described as a ranking-signal chang…

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  1. 2026-09-28 17:00 · DEV Community — AI
    Google Search goto Redirects Change Click Paths, Not Rankings: What to Measure

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