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Google Search Goto Redirects Could Complicate GA4 Organic Attribution Reporting

This story is from 2026-09-24. It is preserved in the archive; the latest stories are on the live feed.

Google has confirmed a broad rollout of google.com/goto redirects for Search result links. Instead of taking a visitor directly from a result page to a website, Google can route the click through a Google-owned URL containing an encoded destination before sending the visitor to the final page. For…

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  1. 2026-09-24 14:30 · DEV Community — AI
    Google Search Goto Redirects Could Complicate GA4 Organic Attribution Reporting

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