Google Search’s Goto Redirect Rollout Changes How Organic Clicks Are Measured
This story is from 2026-09-30. It is preserved in the archive; the latest stories are on the live feed.
Google has begun routing many Search result clicks through a google.com/goto URL before sending users to the destination website. The rollout, which began as testing in July 2026 and reached broad adoption in the United States by late August, is presented as a technical response to abuse and scrapi…
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- 2026-09-30 16:45 · DEV Community — AI
Google Search’s Goto Redirect Rollout Changes How Organic Clicks Are Measured