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Google Zero-Click Searches Reach 68%: How Businesses Should Rethink SEO

This story is from 2026-10-06. It is preserved in the archive; the latest stories are on the live feed.

A growing share of Google searches now end before a user reaches an independent website. SparkToro's analysis of Similarweb clickstream data found that 68.01% of US Google searches resulted in no click to an open-web page from January through April 2026, across desktop and mobile. For businesses th…

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  1. 2026-10-06 16:15 · DEV Community — AI
    Google Zero-Click Searches Reach 68%: How Businesses Should Rethink SEO

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