Hasbro explores AI revenue with AI-generated Mr. Potato Head voiced by Don Rickles

Hasbro is mining its century-old trove of characters and games for AI revenue opportunities, including an AI-generated Mr. Potato Head voiced by Don Rickles. CEO Chris Cocks says guardrails are key to the effort.

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2026-10-28 13:01 · Semafor Technology
Hasbro’s AI play involves an AI-generated Mr. Potato Head voiced by Don Rickles

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