High-street brands turn to AI stylists in bid for fashion comeback

Gap, M&S and Topshop are borrowing tactics from luxury labels, including AI stylists and celebrity tie-ins, to win over savvier shoppers and revive high-street fashion.

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Timeline · 1 report

2026-10-31 16:00 · The Guardian AI
A-listers and AI stylists: how high-street brands are staging a fashion comeback

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