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How a Six-Step Local Intent Map Expands Keyword Research for AI Search

This story is from 2026-10-28. It is preserved in the archive; the latest stories are on the live feed.

Keyword research shows the words people use, but it can miss the circumstances that determine which local provider they choose. A six-step local intent map described by Rich Sanger in Search Engine Land offers a structured way to capture that missing context, from a customer's immediate need to the…

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  1. 2026-10-28 19:30 · DEV Community — AI
    How a Six-Step Local Intent Map Expands Keyword Research for AI Search

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