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How Often Should You Clean Your Email List? A Data-Backed Answer

This story is from 2026-09-01. It is preserved in the archive; the latest stories are on the live feed.

A client of mine (a small skincare brand based in a small studio in Bangalore) contacted me in early 2023. Open rates had dramatically dropped from 34% to 11% over 5 months. Her email service provider (ESP) marked her account for a “sending reputation review”. Nothing seemed to have changed in her…

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  1. 2026-09-01 10:37 · DEV Community — AI
    How Often Should You Clean Your Email List? A Data-Backed Answer

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