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How to Map Local Search Intent Beyond Keywords: A Six-Step Framework

This story is from 2026-10-28. It is preserved in the archive; the latest stories are on the live feed.

Local keyword research remains essential, but a service category and a location rarely capture the full reason someone chooses one provider over another. A search for an HVAC company, for example, may be driven by an urgent failure, a need to service several locations, ageing rooftop equipment or a…

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  1. 2026-10-28 18:45 · DEV Community — AI
    How to Map Local Search Intent Beyond Keywords: A Six-Step Framework

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