AINewsnow

How to measure the ROI of AI in marketing when the baseline is a mess

This story is from 2026-09-19. It is preserved in the archive; the latest stories are on the live feed.

Measure AI marketing ROI on one locked denominator: cost per booked qualified appointment, not cost per lead. In the worked example below, a single identical quarter reads as a 29.6% deterioration on cost per lead and a 16.7% improvement on cost per appointment. Same media plan, same records, oppos…

Read the full story at DEV Community — AI ↗

Timeline · 1 report

  1. 2026-09-19 14:47 · DEV Community — AI
    How to measure the ROI of AI in marketing when the baseline is a mess

More stories

  1. Trump announces a new 'AI Force,' but says he will not 'stifle' AI — Business Insider AI
  2. Anthropic, OpenAI, SpaceXAI, Google sued over call to ‘pace’ AI development — Politico Technology
  3. Introducing Kimi K3 on Amazon Bedrock — AWS Machine Learning Blog
  4. Introducing Amazon SageMaker HyperPod Inference Gateway — AWS Machine Learning Blog
  5. Introducing Astra for Law — OpenAI News
  6. Microsoft exec called AI scraping the “largest theft of labor in human history” — Ars Technica AI
  7. Newsom signs executive order to explore new AI rules, consider ‘kill switch’ — Politico Technology
  8. Google Joins OpenAI, Anthropic, Meta in Disclosing AI Hacks — Bloomberg AI

Get the daily brief of stories like this at 6:30 every morning →