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HubSpot Says Traffic Fell 80% While Revenue Grew: The AI Search Measurement Lesson

This story is from 2026-10-29. It is preserved in the archive; the latest stories are on the live feed.

HubSpot’s reported experience is a sharp example of a problem many search teams now face: declining organic sessions do not automatically mean declining business results. In an interview with Search Engine Journal, HubSpot CMO Kipp Bodnar said the company lost roughly 80% of its organic website tra…

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  1. 2026-10-29 14:30 · DEV Community — AI
    HubSpot Says Traffic Fell 80% While Revenue Grew: The AI Search Measurement Lesson

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