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I checked the product markup of 14 well-known Shopify brands: all pass Google's minimum, only 2 tell machines what shipping costs

When an AI shopping assistant or Google's merchant crawler looks at a product page, it rarely "sees" the page. It reads the structured data: the Product JSON-LD block with price, availability, identifiers, shipping and returns. Whatever is not in that block may as well not exist for a machine. On 4…

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  1. 2026-11-04 07:48 · DEV Community — AI
    I checked the product markup of 14 well-known Shopify brands: all pass Google's minimum, only 2 tell machines what shipping costs

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