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I kept shipping the same discount angle. A/B testing woke me up.

For most of last year my product pages led with the same angle: a discount. Ten percent off, limited time. It worked well enough that I never questioned it, until a slow month forced me to actually look at the numbers. The discount angle had trained my audience to wait for the next sale, and margin…

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  1. 2026-11-12 18:28 · DEV Community — AI
    I kept shipping the same discount angle. A/B testing woke me up.

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