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IAB Study: AI-Ad Disclosure Boosts Purchase Intent

This story is from 2026-08-27. It is preserved in the archive; the latest stories are on the live feed.

The Interactive Advertising Bureau published new research this month showing a real gap between how many ads are actually AI generated and how many consumers think they are seeing. More companies are using AI to build ad creative in 2026 than ever before, and more consumers say they can spot it. Th…

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  1. 2026-08-27 14:36 · DEV Community — AI
    IAB Study: AI-Ad Disclosure Boosts Purchase Intent

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