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IKEA's AI Story Is More Than a Chatbot Replacing Calls

This story is from 2026-10-28. It is preserved in the archive; the latest stories are on the live feed.

A widely shared summary of IKEA's AI strategy can sound like a neat equation: AI took nearly half the customer enquiries, workers were retrained, and the company made €1.3 billion in sales. The numbers are real. The equation needs more care. The source is Ingka Group, IKEA's largest retailer. Its J…

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  1. 2026-10-28 16:02 · DEV Community — AI
    IKEA's AI Story Is More Than a Chatbot Replacing Calls

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