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Instagram's new Edits Assistant: how the AI analyzes your Reels and what it can do for creators

This story is from 2026-10-15. It is preserved in the archive; the latest stories are on the live feed.

Instagram will now tell you why your Reels flopped On October 1, Instagram began rolling out Edits Assistant — an AI chatbot built into its Edits video-editing app that analyzes a creator's own account data and explains, in plain language, why some Reels take off while others sink. It then suggests…

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  1. 2026-10-15 10:52 · DEV Community — AI
    Instagram's new Edits Assistant: how the AI analyzes your Reels and what it can do for creators

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