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Jet2 signs multi-year deal with Adobe to personalise holidays with agentic AI

Jet2, the UK’s largest tour operator and, by its own count, its third-largest airline, has signed a multi-year partnership with Adobe to personalize holiday offers, recommendations, and support for its 10 million myJet2 customers using agentic AI. Jet2 will run Adobe CX Enterprise, the agentic plat…

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  1. 2026-09-22 08:28 · The Next Web
    Jet2 signs multi-year deal with Adobe to personalise holidays with agentic AI

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