JSON vs Markdown SERPs: we measured tokens
This story is from 2026-10-09. It is preserved in the archive; the latest stories are on the live feed.
When an agent calls a search tool, the whole response lands in the model's context. You pay for every token, and the model has to read past every one of them to find the three links that matter. So the format of a SERP response is not a detail: it is a cost line and a quality lever. We took one Goo…
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- 2026-10-09 21:22 · DEV Community — AI
JSON vs Markdown SERPs: we measured tokens