Legal AI startup Spellbook hired a new CMO — and she has strong opinions on avoiding 'creepy' AI marketing

Meltem Kuran-Berkowitz wants Spellbook to become the default brand people associate with managing contracts.

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2026-09-23 12:00 · Business Insider AI
Legal AI startup Spellbook hired a new CMO — and she has strong opinions on avoiding 'creepy' AI marketing

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