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Marketing automation vs AI agents: the difference buyers keep getting wrong

This story is from 2026-09-19. It is preserved in the archive; the latest stories are on the live feed.

Marketing automation executes rules you wrote in advance; an AI agent decides its next move while the conversation is happening. The boundary is initiation . HubSpot’s own documentation lets you add up to 250 filters to one workflow’s enrolment triggers — and every one of them is a situation someon…

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  1. 2026-09-19 14:48 · DEV Community — AI
    Marketing automation vs AI agents: the difference buyers keep getting wrong

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