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McDonald’s uses AI to set an optimal price at each store, Reuters reports

This story is from 2026-10-01. It is preserved in the archive; the latest stories are on the live feed.

McDonald’s is using an AI pricing engine to recommend what each of its nearly 14,000 restaurants should charge for every menu item, Reuters reported on Tuesday. The engine covers the US and some markets abroad. One factor the engine weighs is an estimate of how much each store’s customers are willi…

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  1. 2026-10-01 13:25 · The Next Web
    McDonald’s uses AI to set an optimal price at each store, Reuters reports

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