Meta details scaling of GEM foundation model for ads recommendation

Meta has detailed the scaling of its Generative Ads Model (GEM), a large recommendation system foundation model. The update highlights GEM's role in establishing an LLM-inspired paradigm for ads recommendation.

Read the full story at Engineering at Meta ↗

Timeline · 1 report

2026-10-13 16:01 · Engineering at Meta
Meta’s Generative Ads Model (GEM): Scaling the Central Model and Compute Engine for Frontier Ads AI

More stories

Mia Goth reps criticize Instagram over AI image spread — The Verge AI
Meta introduces AI tools for users to customize Facebook feed interests — Meta Newsroom
Alibaba launches Qwen smart glasses with 50MP cameras to rival Meta — Mint AI
Meta’s Muse AI agent is a clever little bastard — Fast Company AI
Zuckerberg says Meta has reached AI 'frontier' with new Muse model — Financial Times AI
Meta Unveils Liquid-Cooled Network Rack and 102.4T Switch at OCP Summit — Engineering at Meta
Meta Uses Idle AI Inference Capacity to Enhance Ad Recommendations — Engineering at Meta
Meta Unveils New Advanced AI Models to Rival Anthropic and OpenAI — New York Times Technology

Get the daily brief of stories like this at 6:30 every morning →