AINewsnow

Meta’s Generative Ads Model (GEM): Scaling the Central Model and Compute Engine for Frontier Ads AI

This story is from 2026-10-13. It is preserved in the archive; the latest stories are on the live feed.

Last year, we introduced GEM, the industry’s largest recommendation system (RecSys) foundation model. GEM established Meta's first LLM-inspired paradigm for ads recommendation, driving major performance gains. Building on this foundation, our next goal is to further scale both compute and intellige…

Read the full story at Engineering at Meta ↗

Timeline · 1 report

  1. 2026-10-13 16:01 · Engineering at Meta
    Meta’s Generative Ads Model (GEM): Scaling the Central Model and Compute Engine for Frontier Ads AI

More stories

  1. Introducing Muse Wonder and Muse Wonder Full: Frontier Models for Agents — Meta Newsroom
  2. Meta’s Generative Ads Model (GEM): Scaling the Central Model and Compute Engine for Frontier Ads AI — Engineering at Meta
  3. Your Algorithm, Your Words: New Ways to Shape What You See on Facebook — Meta Newsroom
  4. Alibaba launches new Qwen smart glasses with 50MP cameras, AI features to rival Meta's Ray-Ban; check price — Mint AI
  5. Meta’s Muse AI agent is a clever little bastard — Fast Company AI
  6. Zuckerberg says Meta has reached AI 'frontier' with new Muse model — Financial Times AI
  7. Meta Unveils Liquid-Cooled Network Rack and 102.4T Switch at OCP Summit — Engineering at Meta
  8. Meta Uses Idle AI Inference Capacity to Enhance Ad Recommendations — Engineering at Meta

Get the daily brief of stories like this at 6:30 every morning →