On-page GEO explains 2.8% of citation variation. Retrieval explains 32%. My null result was not a fluke
Last week I published a calibration study showing that my tool's GEO score does not predict whether Perplexity cites a page. The odds ratio was 0.9625, p = 0.7172. Null result, pre-registered, 341 pages. A paper published on arxiv 10 days earlier found the same thing at a completely different scale…
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- 2026-11-09 08:00 · DEV Community — AI
On-page GEO explains 2.8% of citation variation. Retrieval explains 32%. My null result was not a fluke