One Site’s Google AI Opt-Out Test Estimated 23% of Search Clicks Came From AI Features
Google does not provide publishers with a separate click total for AI Overviews or AI Mode. That leaves site owners trying to determine whether visibility in Google’s AI features produces meaningful referral traffic, merely impressions, or both. A controlled experiment by Cyrus Shepard of Zyppy SEO…
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- 2026-11-09 11:15 · DEV Community — AI
One Site’s Google AI Opt-Out Test Estimated 23% of Search Clicks Came From AI Features