Only 6% of marketers say AI is paying off in a big way. Here's what the winners are doing.
New research from Bain, shared exclusively with CMO Insider, finds most marketers are still waiting to see the impact of their AI investments.
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- 2026-09-30 11:30 · Business Insider AI
Only 6% of marketers say AI is paying off in a big way. Here's what the winners are doing.