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OpenAI is testing Sponsored Agents with select US advertisers, letting users chat with business-sponsored agents and visit advertiser websites via ChatGPT ads (Anzar Mehraj/Reuters)

This story is from 2026-09-16. It is preserved in the archive; the latest stories are on the live feed.

Anzar Mehraj / Reuters : OpenAI is testing Sponsored Agents with select US advertisers, letting users chat with business-sponsored agents and visit advertiser websites via ChatGPT ads OpenAI said on Wednesday it has introduced AI-powered tools for advertisers and begun testing business-sponsored ag…

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Timeline · 3 reports

  1. 2026-09-16 15:38 · The Next Web
    “A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT
  2. 2026-09-16 14:45 · Techmeme
    OpenAI is testing Sponsored Agents with select US advertisers, letting users chat with business-sponsored agents and visit advertiser websites via ChatGPT ads (Anzar Mehraj/Reuters)
  3. 2026-09-16 13:53 · Unite.AI
    OpenAI Tests Sponsored Agents and Rolls Out AI Tools for ChatGPT Ads

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