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OpenAI seeks to rebrand datacentres amid public backlash over costs

This story is from 2026-11-03. It is preserved in the archive; the latest stories are on the live feed.

Arwa Mahdawi writes that datacentres are unpopular across the political spectrum for driving up utility bills, prompting OpenAI to adopt a new, clunky but potentially influential name for them.

Read the full story at The Guardian AI ↗

Timeline · 2 reports

  1. 2026-11-03 17:03 · The Guardian AI
    Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them
  2. 2026-11-03 16:58 · The Guardian AI
    Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi

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