OpenAI seeks to rebrand datacentres amid rising public backlash over costs
Arwa Mahdawi writes that datacentres are unpopular across the political spectrum for driving up utility bills, and OpenAI is promoting a new name for them in a rebranding effort.
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- 2026-11-03 16:58 · The Guardian AI
Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi