OpenAI Tests Sponsored Agents in ChatGPT Ads, Opening Brand Chats From Ads
This story is from 2026-09-24. It is preserved in the archive; the latest stories are on the live feed.
OpenAI is testing Sponsored Agents , a ChatGPT advertising format that lets users open a dedicated conversation with a brand after clicking an ad. The feature is currently available only to selected advertisers in a limited alpha, but it represents a notable move from conventional ad impressions to…
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- 2026-09-24 16:30 · DEV Community — AI
OpenAI Tests Sponsored Agents in ChatGPT Ads, Opening Brand Chats From Ads