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Reddit traffic falls 13% as Google AI Overviews cut search referrals

Similarweb data shows Reddit's overall traffic dropped 13%, with declining search traffic from Google, partly attributed to Google's AI Overviews, cited as a contributing factor.

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Timeline · 2 reports

  1. 2026-11-12 10:52 · Business Insider AI
    Reddit's traffic is down 13%, thanks to Google's AI Overviews
  2. 2026-11-12 10:52 · Business Insider AI
    Reddit's traffic is down 13%, partly thanks to Google's AI Overviews

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