Research shows AI agents reject sponsored listings 97% of the time. Nobody is building the advertising infrastructure for what comes next.
Two recent papers caught my attention and I think they point to a massive blind spot in how we're thinking about AI agents in commerce. Wadi & Ma (McGill, Sep 2026) tested what happens when you tell an LLM "you work for the traveler" vs "you work for the booking platform." The consumer-deployed age…
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