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RFM 2.0: What AI Actually Adds Beyond Rankings

This story is from 2026-10-20. It is preserved in the archive; the latest stories are on the live feed.

Direct answer: AI improves RFM mainly by replacing the quintile grid with a probability model that scores each customer individually. Classic RFM: days since last purchase, total purchases, and total spend, each cut into tie-aware quintiles. It predicts expected holdout purchases for each customer.…

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  1. 2026-10-20 08:55 · DEV Community — AI
    RFM 2.0: What AI Actually Adds Beyond Rankings

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