Rules vs. Goals: What Changes in Your Code When Marketing Automation Becomes an Agent
This story is from 2026-10-29. It is preserved in the archive; the latest stories are on the live feed.
TL;DR Marketing automation runs rules a human wrote in advance. An agent gets a goal plus guardrails and picks its own path through a perceive → reason → act → learn loop. In production, the model is rarely what breaks. Bad upstream data, mismatches between agents, brand-voice drift, and a team tha…
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- 2026-10-29 11:52 · DEV Community — AI
Rules vs. Goals: What Changes in Your Code When Marketing Automation Becomes an Agent