Salesforce Buys Braze for $5.66B to Own Real Time AI Marketing
This story is from 2026-10-21. It is preserved in the archive; the latest stories are on the live feed.
Salesforce agreed on October 20, 2026 to buy Braze, the customer engagement platform behind the push notifications and in-app messages from Canva, Instacart and Venmo, for $47.50 a share in cash. The deal carries an enterprise value of about $5.66 billion. For anyone running lifecycle marketing, th…
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- 2026-10-21 14:08 · DEV Community — AI
Salesforce Buys Braze for $5.66B to Own Real Time AI Marketing