Salesforce Fills Marketing Hole With $5.7 Billion Deal for Braze
Salesforce Inc. plugged a gap in its marketing platform with an agreement to buy Braze Inc. for an enterprise value of about $5.7 billion, aiming to add more artificial intelligence features to products that were increasingly seen as outdated.
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- 2026-10-20 12:12 · Bloomberg AI
Salesforce Fills Marketing Hole With $5.7 Billion Deal for Braze