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Salesforce to acquire AI customer service startup Cresta

This story is from 2026-11-03. It is preserved in the archive; the latest stories are on the live feed.

Salesforce has signed a definitive agreement to buy Cresta, whose AI voice agents handle complex customer calls, and plans to integrate them into Service Cloud. The deal is expected to close in the first quarter, reportedly valued at $2.7 billion.

Read the full story at The Next Web ↗

Timeline · 2 reports

  1. 2026-11-03 21:20 · SiliconANGLE AI
    Salesforce to buy customer service automation startup Cresta for reported $2.7B
  2. 2026-11-03 14:22 · The Next Web
    Salesforce to buy Cresta and bring its AI voice agents into Service Cloud

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