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Scrunch says citation half-life is 4-5 weeks. Profound says 11 days. Here's why they disagree.

Scrunch AI published a study based on 3.5 million citation events and found that the half-life of an AI citation is 4-5 weeks. Profound published a study based on 883,000 pages and found that the median half-life is 11 days. Both are reputable, data-driven companies. Both used real data. Both are c…

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  1. 2026-11-11 08:00 · DEV Community — AI
    Scrunch says citation half-life is 4-5 weeks. Profound says 11 days. Here's why they disagree.

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