Similarweb: ChatGPT's share of gen-AI web visits fell 76% to 53% in a year. A separate first-party GA4 study across 41 B2B sites found Claude went from 1.4% to 18.5% of AI referrals in eight months.

This story is from 2026-08-21. It is preserved in the archive; the latest stories are on the live feed.

Two datasets landed recently that get quoted as if they measure the same thing. They do not, and the difference matters for where you put effort. SIMILARWEB, PUBLISHED THIS WEEK Worldwide traffic panel, June 2025 to May 2026: ChatGPT's share of generative AI website visits: ~76% down to ~53% Gemini…

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1. 2026-08-21 05:42 · r/Bard
   Similarweb: ChatGPT's share of gen-AI web visits fell 76% to 53% in a year. A separate first-party GA4 study across 41 B2B sites found Claude went from 1.4% to 18.5% of AI referrals in eight months.