Study Tests Vision-Language Models as Synthetic Consumers for Market Research
A new arXiv paper examines whether vision-language models can act as synthetic respondents in surveys and market research, extending beyond text-only language models to shoppers who 'see' products.
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- 2026-11-10 05:00 · arXiv cs.CV
Seeing Like a Shopper: Validating Vision-Language Models as Synthetic Consumers