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The Athletic’s Comment Count Test Shows How Engagement Signals Can Shape Homepage Clicks

The Athletic is experimenting with a simple homepage treatment that may affect how readers choose stories: displaying the number of comments on selected articles. The visible count acts as a cue that a story has prompted discussion, potentially making it more compelling among competing homepage lin…

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  1. 2026-11-07 16:33 · DEV Community — AI
    The Athletic’s Comment Count Test Shows How Engagement Signals Can Shape Homepage Clicks

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