The Commercial Reality Gap: Why HCP Targeting Fails Before AI Even Begins
This story is from 2026-09-15. It is preserved in the archive; the latest stories are on the live feed.
AI now sits behind a growing share of commercial decisions in life sciences. It helps teams segment customers, prioritize accounts, recommend next best actions, and plan omnichannel engagement. But there’s a catch. AI can only work with the commercial reality captured in the data behind it. If that…
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- 2026-09-15 05:38 · DEV Community — AI
The Commercial Reality Gap: Why HCP Targeting Fails Before AI Even Begins