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The Outreach Math: What 100 Creator DMs Actually Turn Into on TikTok Shop

This story is from 2026-10-21. It is preserved in the archive; the latest stories are on the live feed.

Every TikTok Shop seller I talk to has the same story: "I messaged 30 creators and got nothing, so affiliate doesn't work for my product." Thirty messages is not a test of affiliate. It is a rounding error. Here is the arithmetic the channel actually runs on — the cold-start funnel numbers that exp…

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  1. 2026-10-21 07:40 · DEV Community — AI
    The Outreach Math: What 100 Creator DMs Actually Turn Into on TikTok Shop

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