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Trump and CEOs try to shed AI's toxic branding

The great AI rebranding is on, led by President Trump and tech titans like Nvidia CEO Jensen Huang, who are embracing an alternative term: "Superintelligence," or SI. Why it matters: Leaders in D.C. and Silicon Valley are worried the public backlash against AI and data centers will hamper the devel…

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  1. 2026-10-01 09:35 · Axios AI+
    Trump and CEOs try to shed AI's toxic branding

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